Nowadays, digital technologies are the leading tool for promotion. Yes, digital marketing is beneficial, worth the cost, and helps attract many customers. But over time, an excessive flow of information on the Internet leads to the development of “banner blindness” – people begin not to notice and skip advertising. Therefore, you should keep classic and understandable print marketing. Let’s look at why digital marketing should include printed promotional materials.
Printing Helps You Stand Out From The Crowd
digital advertising
There is a lot of information on the Internet, and it moves in an endless stream: in one day, a person can see up to 10,000 units of digital advertising, and each receives more advertising emails daily.
digital space
This excess noise in the digital space leads to messages being ignored and mixed into one big stream.
Print advertising
Print advertising will not go unnoticed; it stands out in the general information noise. When the same leaflets or flyers fall into clients’ hands, they cannot be unread; they will hold attention to the advertising message.
creative business
A creative business card will remain with the client, who will remember your company.
Accordingly, print advertising is easier to hold attention to. It should be in your marketing arsenal in combination with online advertising.
Printed Materials Engage Almost Every Physical Sense.
The advertising we see on the Internet mainly affects short-term memory. It lingers for 15-30 seconds and goes into the “far box”.
The peculiarity and advantage of printing materials is that they involve vision, touch, and smell.
As a result, a person is stimulated to have a strong emotional reaction to advertising.
It is precisely because the human senses are affected that advertising will be remembered mentally and physically through the touch and the smell of printing.
This experience cannot be achieved by looking at a smartphone or computer screen.
Print Advertising Is A Reliable Source Of News
In the era of bloggers, hype, and much news, people stopped completely trusting news on social networks.
Therefore, most users perceive “good old” print advertising as a more reliable source of information. Printing materials will become a way to establish trust between the company and customers. Using and combining digital and print marketing wisely will increase customer faith in your brand.
Printed Materials Provide Reliable Demographic Targeting
Before planning a promotion, you must research your target audience. Studying your customers’ demographics, criteria, and characteristics will make it easier for you to navigate when building a marketing strategy.
People read and purchase printing products based on their interests and hobbies. Remember that promotion should be aimed at the interests and needs of the target audience. Study the portrait of your clients in the information space and connect with the audience that prefers printed materials.
How To Increase Sales With Printed Products
You need to follow the right marketing strategy to reach your target audience and impress potential clients. In the Internet era, digital marketing is one of the most effective methods companies use to promote their brand and increase sales. It’s certainly important for you to take advantage of digital marketing, but you should pay attention to the impact of print.
Contrary to popular belief, print is a powerful tool, especially with the right content, design, and printing. Print marketing can help promote your brand and increase sales.
Companies using print advertising have an easier time establishing trust between them and their customers. People tend to trust those who use traditional methods that have been tried and tested over many years. Customers support brands they trust. Professionally printed products such as flyers, brochures, and banners make a business look more professional and credible.