Many people believe that print advertising is slowly becoming obsolete and that only digital marketing will remain in the future. However, printing technologies continue to develop and improve. Advertising printing only continues to grow and develop along with the development of new technologies.
Direct mail and courier are still used largely, accounting for 40 percent of all retail advertising. Most businesses believe that their marketing strategy includes a combination of print and digital communications since integrated advertising has a long-lasting and large effect.
There are many reasons why promotional printing is an effective tool for communicating information to your audience about you and your services.
Traditionally, it would help if you went to a meeting with a business card, catalog or brochure, booklet, or other presentation material. Why? It’s simple! You can leave the printed material to your client or partner. He can view and get acquainted with your services, not “somewhere on the Internet,” but at the moment he wants. After all, you must agree that leaving a laptop or tablet with a client is a little expensive.
But don’t choose between printing a business card or a brochure. Remember, have you ever received a business card from an interesting company and wanted to find out more information about them from this business card? Many would like to have something on hand to see the company’s capabilities and capabilities. And even with the advent of electronic materials to provide information, people expect successful companies to have quality printed product materials. Therefore, it is important to provide both a business card and an informational printed product, be it a brochure, booklet, or catalog, during the meeting. This positively affects decision-making and leads to the desired result.
For example, advertising flyers and leaflets can be used in several directions and for various purposes; we will write a few recommendations when creating the original layout:
- To convey the message quickly, we recommend creating a flyer with a summary of the basic information, only what needs to be conveyed to the consumer. Beautiful and creative designs are good, but you need to stick to one main message or theme.
- Use a call to action to lead the client to cooperate psychologically. For example, you can include a QR code, special offers, or some kind of competition. Increasing your results in attracting clients will help them decide in your favor.
- Remember to include all your contacts and company information so the client can contact you. This may seem obvious, but it’s still worth checking seven times to ensure everything is included.
- Encourage the client to interest him, offer a discount, or show benefits. It’s also banal, but the fact is important and should not be forgotten.
- When developing the design and formation of your flyer’s purpose, you need to consider the method of delivering the flyer to the client. Will you send them, give them away at a trade show, or include them with your order? The content and design can complement or be universal; however, it is worth considering the goals the flyer printing should achieve when developing a layout.